Hello. Nelson here.
I craft digital solutions for businesses.
From a vision to beautifully crafted apps, I have you covered.
Key principles
After 10+ years in tech, I learned a few things that work best for small and midsized businesses.
Features.
Your business first
Often teams devise a solution without a full grasp of the problems and context. Trendy technologies, specialists with hammers looking for nails, or just generally missing Product Discovery. We can do better.
Succeed, or fail fast
Derisk expensive and long-term projects that fail. Identify and remove the biggest risks upfront. And repeat.
Flexible deadlines, faster delivery
Estimating software is hard, very time consuming and often inaccurate anyway. Be flexible with deadlines and use valuable time estimating for more shipping instead.
Lean by design
Enforce a lean solution by working with a small team. It increases use of specialised reusable parts as the focus on the core business logic becomes necessary rather than an ideal.
Serverless
Rely on the security and maintenance from the best infrastructure teams in the planet. Split costs across cloud tenants. Worry free.
Async communications
Meetings for Product Discovery and key events. For everything else, prioritise async communication. Context switch is a major cause of productivity loss for tech teams.